Digital strategy, brand positioning, and commercial strengthening for a leading sanitation services company
In an increasingly competitive environment, where trust, online reputation, and responsiveness are key factors in attracting new clients, Fumival began a digital and commercial strengthening process together with our team at PymIA.
We are currently in the fourth month of the strategic plan — a stage focused on consolidating digital assets, strengthening brand perception, and building a commercial infrastructure designed for sustainable growth.
The Initial Challenge
At the beginning of the project, we identified several critical issues that were limiting the company’s digital and commercial potential:
- A website that had not received major updates in several years.
- Low social media activity.
- Inactive commercial and automation tools.
- Limited positioning-oriented content generation.
- The need to strengthen the corporate image toward companies and industrial clients.
- Low visibility of the brand’s differentiating attributes.
Beyond simply increasing posts or website traffic, the real challenge was to professionalize the company’s digital presence and highlight Fumival’s true value proposition.
A Value Proposition That Needed Visibility
One of the project’s primary strategic goals has been to emphasize what differentiates Fumival within the sanitation and pest control industry.
Today, the company has highly relevant attributes for corporate and industrial clients, such as:
- A company led by veterinary doctors.
- A technical and professional approach.
- Rapid response service.
- Specialized attention.
- Strong field operational capabilities.
- Experience in sanitation control and prevention.
However, many of these strengths were not being properly communicated across the company’s digital channels.
For this reason, a significant part of the strategy has focused on developing clearer, more consistent communication aligned with the company’s professional standards.
Applied Digital Strategy
Social Media Reactivation and Strengthening
The brand’s digital activity was reactivated through content designed to communicate:
- professionalism,
- trust,
- technical expertise,
- sanitation compliance,
- rapid response,
- and customer proximity.
Additionally, a more consistent visual and communication identity began to take shape in order to strengthen brand recognition.
SEO Optimization and Website Improvements
The website entered a process of updates and optimization focused on:
- technical improvements,
- SEO optimization,
- content updates,
- improved speed and performance,
- and better user experience.
The goal of these actions is to increase organic visibility on Google and strengthen the company’s digital authority over the medium and long term.
Recovery of Commercial Tools
Another key aspect of the project was the recovery and reorganization of digital tools that had become inactive or underutilized, including the reactivation of HubSpot to support follow-up and commercial management processes.
This allows the company to move toward a more organized structure for prospect capture and lead management.
Commercial Support and Reputation Building
As part of the comprehensive strategy, several tools and initiatives were also developed to strengthen the company’s commercial efforts.
These include:
- corporate brochure development,
- strengthening centralized communication,
- digital presence optimization,
- campaigns focused on improving reputation through Google Business Profile reviews,
- lead generation through LinkedIn,
- and improvements to digital customer touchpoints.
These actions aim not only to increase visibility, but also to improve professional perception and support the company’s sales processes.
Results Observed So Far
Although digital positioning requires continuity and sustained effort, important progress can already be seen during this first stage:
- recovery of digital activity,
- brand strengthening,
- improved online presence,
- increased inquiries,
- greater communication consistency,
- and a more professional perception of the company.
In addition, Fumival now has a much stronger digital foundation prepared for future lead generation and corporate positioning campaigns.
Building Trust Before Selling
In industries related to sanitation and pest control, trust plays a fundamental role.
For that reason, the primary focus of the strategy has not simply been advertising, but rather building a digital presence capable of conveying security, experience, and professional support.
The combination of digital strategy, brand positioning, and commercial support creates the foundation for stronger and more sustainable growth.
Next Phase of the Strategic Plan
The next phase will focus more heavily on:
- lead generation,
- campaigns targeting businesses,
- SEO strengthening,
- commercial automation,
- corporate positioning,
- digital reputation,
- and brand consolidation within industrial and corporate segments.
The ultimate goal is not only to increase visibility, but to build a digital and commercial ecosystem capable of generating real business opportunities.
Does Your Company Need to Strengthen Its Digital Presence?
Today, having social media accounts or a website is no longer enough.
Companies need to build trust, positioning, and digital tools that truly support commercial growth.
At PymIA Agency, we help businesses develop strategies focused on positioning, automation, and real business opportunity generation.
If you are looking to strengthen your brand and take your digital presence to a more professional level, let’s talk.