Marketing Insight: The Importance of Language “Localization.”
We’ve all heard of “translation” services in advertising—converting copy from English to Spanish—but what about, “localization” as a marketing tool? Simply put, “localization” is the task of “translating” texts to different groups, within a single language. Australian English vs. South African English or Puerto Rican vs. Mexican Spanish, etc. etc., now apply to 200-ish countries […]